For the past two centuries, death in Russia and around the world has not been a matter of tradition and religion, but solely of the services and goods offered by funeral agencies. These proposals are based on what regulatory and legal restrictions exist in society and what funeral infrastructure is available to people. For example, in America, there are all opportunities to create a private infrastructure, and therefore funeral homes appear, where there are embalming rooms, farewell rooms, hearses, and even cemeteries and crematoriums within the same funeral cluster. This very quickly leads to the fetishization of the dead body, since funeral directors have full control over it, and with the help of an extensive infrastructure they can offer more and more new services.
A distinctive feature of Russia is that it is impossible to create a private infrastructure, there is no regulation. At the same time, the state funeral infrastructure is not working and is not developing, just like other infrastructure: roads, houses, housing and communal services. This is what determines the specifics of the very “Russian death”, which many perceive as a special gloomy aesthetic. Many people see here a kind of eschatology, decadence. In fact, this is an ordinary lack of ownership, which is generally characteristic of third world countries, where there is no perception of infrastructure as the embodiment of the idea of the “common good.”
The funeral industry is initially unprofitable, as demand is constant and competition is high. At the same time, profits are blurred between dozens of agents involved in the funeral organization process. The funeral industry can function only if there is a high marginality due to the sale of related products and artificially inflated prices for products. This is how the industry functions everywhere — this is exactly what I write about in my book “The Birth and Death of the funeral Industry.”: From medieval churchyards to digital immortality.”
For the last two centuries, death in Russia and around the world has not been a matter of tradition and religion, but solely of the services and goods offered by funeral agencies.
Despite how far science and new technologies have progressed, and the enormous possibilities that have opened up in medicine, the vast majority of people in the world believe in an afterlife, the existence of heaven and hell. It would seem that we live in a modern secularized world, but people believe in spiritual things. This is true in both America and Russia. The only difference is that death is a more specific process there. It is impossible to die there without anyone knowing about it and the state was not involved in this process in any way. In Russia, dying and dying are things that the government treats very simply: “Don’t burden us with this social problem — well, that’s good, the main thing to note is that the pension no longer has to be paid.”
In my book, I write about all these things like the “positive attitude” towards death, which is a new trend in the funeral industry, that is, the active involvement of customers in the order fulfillment process. These are both eco-funerals and DIY funerals (DIY culture — Do It Yourself or “do It yourself”. — Editor’s note), and the emphasis on memorialization and “designer” funerals, as a kind of wedding organization. Such new practices do not arise from the fact that people suddenly wanted to show their positive attitude towards death in some unique way, but from a rethinking of what a person is, what life is, and what death is, mainly due to a change in attitude towards the body and physicality. This can be seen against the background of serious conflicts, on the one hand, around
feminism, sexuality, body-positivity, body-shaping, and, on the other, around the fitness industry, sports, and plastic surgery. This leads to the fact that the habitual integrity of the body and the need to preserve it are not associated with personality. As a result, the traditional burial and all related accessories are abandoned. Therefore, for example, cremation is becoming an absolute trend in the West.