The psychology of positivism is revolutionary because its goal is to develop in us the ability to see meaning in our every action, to be responsible for what we are able to change. Do you remember how Ilya became a hero from near the city of Murom? In the old days, in the village of Karacharov, for thirty years, the son of Ivanov lay on the stove, neither hand nor foot moved. A prominent Russian brain scientist, Professor S. V. Savelyev, writes that behavior that has become the fruit of thinking is not inherited according to genetic laws, but is transmitted through direct learning. The biological purpose of thinking is to solve the problems of foraging, reproduction, and achieving behavioral exclusivity. With a free interpretation of the thesis, it can be assumed that without learning, it is impossible to change anything in life, especially stereotypes of behavior. Ilya Muromets, who rose from the oven after thirty years, is a happy exception. No learning, no experience, but an incalculable number of feats when lying on the stove became dangerous. Because (following a respected brain scientist) the ability to think under favorable environmental conditions may never be realized – when the enemy packs began to trample the fields, the hero became motivated. Therefore, everything has its time, but it is impractical to “do nothing” for a long time. No matter how much research scientists conduct, studying ways to improve their health, implement a wellness program, that is, rethink their thinking, lifestyle, diet, and much more, it is impossible without the participation of a person motivated by their own health. As for achieving behavioral exclusivity, according to Professor Saveliev, provided that the brain is used for its intended purpose, a person chooses his own path, not focusing on the path of others. Trying to squeeze yourself into any group of people, whether it’s one of four blood groups or one of ten in the context of Ayurvedic theory, is a thankless task. This is an attempt to go on a long hike in someone else’s shoes. It’s easier to get your own. This means taking responsibility, including for your own health, emotions, and behavioral strategies. Classical therapeutic measures fit into the daily reality of our lives, but they deny behavioral exclusivity, the achievement of which, as a goal and result of the thinking process, is one of the paradigms of the new “targeted” medicine. The paradigm shift represents a scientific revolution. Actually, the transition to targeted medicine is a scientific revolution.